Cookie Policy

This Cookie Policy explains how Advanced Tracking Academy uses cookies and similar technologies on its website, what each one does, and how you can control them.

1. What cookies are

Cookies are small text files stored in your browser when you visit a website. Similar technologies include pixels, tags, and server-side identifiers. Some are essential for the site to work; others are optional and require your consent before we activate them.

2. Categories we use

• Strictly necessary — required for core site functions, security, and storing your privacy choices. These cannot be switched off.
• Analytics — help us understand how visitors use the site and how campaigns perform. Off by default; activated only with your consent.
• Advertising — help us measure whether ads on Meta, Google, and TikTok result in visits or leads. Off by default; activated only with your consent.
• Personalization — could be used in future to remember preferences. Off by default; activated only with your consent.

3. Cookie inventory

Name	Provider	Category	Purpose	Duration
ata_consent	ATA	Strictly necessary	Stores your privacy choices (categories, timestamp, policy version) so the banner does not re-appear on every visit	6 months
Server-side consent evidence	ATA / Stape Store	Strictly necessary (compliance record)	Server-side record of consent categories, timestamp, and policy version for accountability and legal defense	5 years (server-side, not a browser cookie)
_ga	Google Analytics	Analytics	Distinguishes users and supports website analytics	Up to 2 years (browser); 90 days ATA server-side retention
_gid	Google Analytics	Analytics	Short-session analytics identifier	Up to 24 hours
_gcl_aw	Google Ads / Conversion Linker	Advertising	Stores ad-click information for Google Ads conversion attribution	Up to 90 days
_fbp	Meta	Advertising	Helps measure Meta ad performance and associate visits with campaigns	~90 days (vendor and browser dependent)
_fbc	Meta	Advertising	Stores click-related campaign information from Meta ad interactions	~90 days (vendor and browser dependent)
_ttp	TikTok	Advertising	Measures and improves TikTok campaign performance and matching	13 months from last use
fbclid, gclid, gbraid, wbraid, ttclid, utm_*	Ad platforms / ATA	Advertising	Capture campaign-source and click information from the URL. These are URL parameters, not browser cookies — ATA stores them server-side.	90 days ATA server-side retention

4. How to manage your choices

You can change your cookie preferences at any time:

• Use the Privacy Settings link in the footer of any page
• Change your browser settings to block or delete cookies
• Clear cookies already stored on your device

Note: blocking strictly necessary cookies may affect how the site works. Blocking analytics or advertising cookies does not affect your ability to use the site.

5. Retention

Browser-side cookie duration and ATA server-side retention are separate. A vendor cookie may stay in your browser according to vendor defaults, while ATA applies its own 90-day server-side retention baseline for raw attribution identifiers.

6. Region-specific handling

For visitors in the EEA, UK, and Brazil, all non-essential cookies are off by default. You must actively choose to enable them. For US visitors, analytics may be active by default as permitted under applicable law; you can opt out at any time using Privacy Settings or a Global Privacy Control browser signal.

7. Contact